Best Website Designs of 2021

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The Best Website Design Trends of 2021

Artificial Intelligence

Artificial intelligence in web design encompasses chatbots, machine learning and automated personalization. Since 75 percent of consumers are more likely to purchase from a website that remembers their name or can suggest potential purchases to them, AI is a web design trend you should invest in.

Artificial Intelligence Amazon Machine Learning Web Design

Unpredictable Layouts

77% of marketers says creating a recognizable brand identity is crucial to a company’s success - and a creative, unpredictable web design layout can achieve this! Everything from asymmetrical layouts to free-form design to brutalism fit this aesthetic. When implemented correctly, they can add depth and motion to a website design.

To pull interesting layouts off, you have to know your visitors well.Will they appreciate an unexpected design? Are the rest of your design elements, such as checkout or navigation, intuitive and easy to use to counteract the unexpected appearance? A website shouldn't be completely comprised of questionable layouts and unconventional elements. Big design risks should be balanced with strong user experience and tried-and-true trends so as not to confuse and scare visitors off - particularly first-timers - before they can convert. 

Unpredictable Layouts The Outline Web Design Trend

Unique, Bold Colors

Color psychology - aka the art of leveraging the emotional and psychological responses to certain colors - can drive website conversions. After all, the majority of consumers are more likely to engage with a company if they feel some sort of emotional connection to it.

What's more, consistent colors can increase brand recognition by up to 80 percent -- and consistent, recognizable brand presentation across all platforms, including websites, further improves conversions. By understanding cultural conditioning and human associations with particular hues, brands will be able to create the feeling they desire in their web design.

Bright Colors in Website Design Spotify Website

Motion On The Screen

Your site only has 17 milliseconds to impress visitors. This means that your website design has to be impactful, user-focused and have a special “wow factor” that pulls visitors in. What better way to catch someone’s eye than a little motion?

Videos on website pages can increase conversions and motion graphics, in general, can help companies grow their sites up to 49 percent faster. Why’s that? Motion cultivates a concrete brand identity, and draws attention to important information and calls to action, such as a purchase button or email signup. Ultimately, videos and animations on your website design can help you explain, promote and cultivate emotion in visitors, according to Forbes.

Motion Graphics Web Design Trend Heystack

Custom Illustrations

Website design isn’t all conversions and calls-to-action - there needs to be a little humanity in there to give your brand a voice that people will gravitate towards. An easy way to achieve this (and increase brand consistency) is through hand-drawn illustrations.

Tatyana Khamdamova, head of design at Blue Fountain Media, encourages her team to take tiny elements like illustrations and incorporate them throughout a website design. This helps every page reflect the brand - even if the logo isn’t visible.

In addition, custom illustrations can take a brand from run-of-the-mill to iconic. One-of-a-kind illustrations can foster an emotional connection with customers -- and 65% of consumers who feel an emotional connection believe a brand cares about them personally and subsequently cultivate a long-term bond. Plus, our brains can process images up to 60,000 times faster than words, which means these custom illustrations can also communicate important information to visitors more successfully than words alone. 

Custom Illustrations Web Design Trend


We've all heard the saying "less is more," but minimal interfaces show us that straightforward navigation and concise messaging are the keys to capturing consumers. A clean, minimal design allows users to focus on the message a brand is communicating. This ultimately fosters a better relationship between consumer and company, which is shown to increase sales. In fact, 64 percent of consumers say that shared values are the main reason they trust and maintain a relationship with a brand. 

However, a minimal website design does more than further brand identity -- it also gives the brand a flexibility to adapt to trends without committing to them. Because they have such a strong foundation, they can play with creative copy, edgy imagery, and engaging videos in their online presence without overhauling their brand presentation. Ultimately, minimalism gives brands the freedom to adapt while simultaneously fostering a recognizable identity, which is why this longstanding website design trend is still going strong. 

Minimalist Website Design

Top Elements Of The Best Website Designs

Calls To Action

More than 90 percent of website visitors who read your page’s headline will also read your call to action. And those views often turn into conversions too. In fact, a case study from Brafton found that consistent and informative calls-to-action improved e-commerce conversion by 22 percent and overall revenue by 83 percent, proving that a little persuasion can go a long way.

But the wording is important. Studies show that more personalized, friendly calls-to-action consistently see better click-through rates. Ingratiate yourself with users more by writing in first-person. This will transform your online interaction with potential customers from transactional to personal, increasing the likelihood that they will make a purchase. 

Madewell Call To Action Website Design

Intuitive Navigation

Seventy-seven percent of agencies believe that subpar website user experience is a weakness for their clients - and one of the largest factors in user experience is navigation. Unfortunately for those businesses, KoMarketing discovered that users like to quickly and easily find information about the company, products and services.

In addition, 50 percent of users look to a navigation menu to discover where they are on a website when they arrive from a referral. Easily improve user experience on a website by creating intuitive navigation -- after all, visitors landed on their site because they want to find something. Why not make it easy for them?

Intuitive Navigation Web Design The Island of the Bahamas

Contact Us Page

Sixty-four percent of visitors want to find a contact page after arriving on a website. But is it really that detrimental if you don’t have one?

The simple answer is - yes. Simple contact forms with three fields have a minimum conversion rate of 25 percent. Also, when 42 percent of consumers are distrustful of brands with poor communication, a contact us page becomes even more critical.

Top website designs that give users what they want will always have a contact page -- and you should, too. Service-based companies in particular benefit immensely from clear and simple contact forms. The small form, readable text and clear messaging make this the perfect catch-all for potential clients.

Other sites benefit from contact pages as well. E-commerce sites can strengthen customer relationships by answering questions through a contact form, while informational sites can field suggestions, allowing users to feel more engaged and understood by a company.

Contact Us Page Website Design

Content Marketing

Content marketing may only seem like a rudimentary website element, but that is certainly not the case. Ninety-one percent of marketers utilize some form of content marketing to boost a brand’s awareness and bottom line. Plus, content marketing creates more than three times as many leads as traditional marketing - yet it costs 62 percent less! In short, it fosters a very strong ROI.

The good news is that content marketing isn’t all just fluffy blogs or long-form content. Anything from white papers to videos to social media can all constitute content marketing -- so long as it’s telling your business’s story in some way or informing your consumers on topics they care about.

In addition, content marketing initiatives hosted on your website can be integrated into many platforms, such as email marketing campaigns and social media posts, ultimately driving more traffic to your website. Finally, content marketing helps websites rank better in search engine listings for applicable keywords, making your business more discoverable for new customers. 

Content Marketing Furthermore Equinox Website

Cohesive Brand Identity

According to Adobe, 38 percent of users will just stop interacting with a website if the layout and content aren’t attractive. But a beautiful design on just one medium won’t grow your company - instead, you need to invest in a consistent design across all pages and platforms. A dependable brand identity across all platforms can increase your revenue by up to 23%.

A great web design that matches the image they product on social media, print ads, apps and partnerships fosters the trust of users.

Brand Identity Apple Website

The Best Website Design Features For A Site That Steals The Show

Geometric Shapes & Textures

2021 is all about big personality and bold design, and the nostalgic influence of the 1980s and 1990s is propelling this forward with more emphasis on geometric shapes, patterns and textures over flat design.

This web design trend doesn’t just boost a site’s aesthetic appearance, though -- it can strategically draw attention to important information, featured products and calls to action. Plus, repetitive and symmetrical patterns create the illusion of movement on the site, which, we all know, increases those oh-so-precious conversions.


Geometric Shapes and Textures in Website Design

Charts and Graphs

People will believe anything they read in a chart -- or so says a scientific study from Cornell University. It turns out that the appearance of science is just as compelling as, well, science itself! So why not capitalize on that and add the appearance of science to your website design.

While you definitely shouldn’t fudge numbers or fib about your services, showing that information instead of saying it will likely resonate more deeply with your consumers. After all, about 90 percent of the information sent to our brain is visual, which means noggins are well-versed in processing imagery over text. 

Charts Graphs Website Design Fundrise

Unexpected Typography

Sixty-five percent of consumers say that they are more likely to give a brand their business because they feel a connection to the company -- and typography can influence this.

Many fonts are impactful due to culture significance -- such as art deco and the roaring ‘20s. Typography can also strike a chord in our semantic memories - this is often seen with the font Helvetica and government associations (did you happen to notice it on your latest tax forms?).

Typography can also create an overarching vibe. For example, a thin, clean and capitalized font is chic, while a scrawling hand-drawn type is viewed as intimate. By determining the atmosphere you want to create on your site, you’ll be able to choose typeface that will help you achieve your goals.

Unexpected Typography Website Designs

Unique Page Transitions

A 0.5-second delay in loading time can result in a 20 percent decrease in traffic. If loading times are delayed, visitors can develop interstitial anxiety, causing them to wonder if something is wrong with the site. But this anxiety can be reduced with the use of creative loading animations or interesting page transitions.

Interesting transitions also boost UX by creating a seamless experience. A strong interface design can increase conversions by up to 200 percent, and strong user experience design can improve conversions by up to 400 percent.

Unique page transitions add motion graphics - such as a mask header and products that swell and reduce in size in conjunction with the scrolling - take users through a compelling timeline-like journey and place emphasis on information like dates, products and life achievements that the readers should take note of through simple motion.

Unique Page Transitions The Eames Enso Website

Mobile Optimization

Optimizing for mobile isn’t really a web design trend -- it’s an absolute necessity. Mobile e-commerce sales account for nearly 54 percent of all online sales in 2021.

In fact, Google places an even higher emphasis on mobile optimization vs desktop when it comes to search engine rankings. To get yourself closer to that coveted no. 1 spot, create a responsive design and ensure the loading time is quick - 53 percent of mobile sites are abandoned if they don’t fully load in three seconds.

Mobile Optimization Walmart Ecommerce Website