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3 Reasons Why A Well-Designed Logo Is A Must

Logos Inspire Successful Businesses

Every business expert knows the importance of a logo. It’s the face of the brand in the eyes of the world, and over time the logo becomes synonymous with the brand identity or product itself, making it impossible to think of one without thinking of the other.

Marketers creating a proper logo design are always in need of inspiration, and it’s useful to be familiar with the logos of the world’s most influential companies. That’s the reason we’re taking a look at the logos of the some of the most well-known brands in the U.S. The 35 brands on this list are the ones that make up the Dow Jones Industrial Average (DJIA), one of the oldest stock market indices in the country.

The logos on this list are seen all over the world, in hundreds of different scenarios, whether it’s on the side of a truck, on a social media profile page, on a billboard in Times Square or on the back of a laptop screen.

Best Brand Logos 2018 Laptop Design

The Power Of Logos

Logos are a powerful way for a brand to makes its presence known and standout. And they are a great marker for a brand to determine if it's still modern or fresh, or if it's falling out of touch with current generations.

Brands often shakeup their logos and identity from time to time, but most hold the most integral parts of themselves throughout the years. They are the features that make these logos timeless and lasting. And these brands have created logos that you won't be able to easily forget.

And a lot of factors go into good logos.

Studies show that 40 percent of consumers are first pulled in by the color of a logo itself. And it only takes 10 seconds for a consumer to decide on their first impression of a logo design.

Love ‘em or hate ‘em, there’s no denying their influence. So without further ado, here are the 35 biggest and most powerful brand logos in the United States.

Successful Brand Logos 2018

What Makes A Successful Brand Logo

These logo designs answer questions we never knew we were asking about these brands and their identity. They tell a story and make you think. They make you feel something. When logos and brands work together and mesh seamlessly, sparks fly.

There are a variety of elements that can go into a logo design to make it successful -- from the color choice to the imagery used and even down to the font. Logos have a way of making an impact on your audience in both subtle and striking ways. And it's up to you to decide in what way you want your logo to hit.

Logo designs are an integral part of a brand strategy and branding itself. They are the face of a brand. They are the visual part of a brand — its soul. A good logo can leave consumers feeling happy and positive, a bad logo can make them look away and never give your company a second chance.

Designing a logo that will define a brand is challenging work for a designer, but once it’s done and a logo has become entrenched in our cultural awareness, it’s nearly impossible to imagine it any other way. 

For consumers, a logo is the first piece of content that is interacted with. Logos build a brand up and set it on a path to either success or failure -- so design wisely.

These 35 should offer up some inspiration, guiding you along your path to design success. These brands have an impact on society as a whole, and their logos play a powerful role in this prominence.

Yours can too.

Logo Designer Branding Computer Woman Working

5 Components of An Effective Logo Design

Simple

One-third of all consumers start shopping for products with a particular brand in mind -- and you can be that brand by creating a simple, recognizable logo.

Simple logo branding showcases the message and mission of a company with visual strength and ensures a business is easily discerned. This enables consumers to recall your brand when they want to make a purchase, and ultimately boosts your bottom line.

McDonald's Golden Arches Logo Design Storefront

Memorable

It can take between 5 and 7 interactions to ensure a customer will remember your brand, but there are a few design tactics that can speed that up. The best logo designs foster success by creating a memorable brand identity that consumers remember each time they want to make a purchase. 

People process images 60,000 times faster than text, making detailed symbols a safe better for recognition. A signature color can increase brand recognition by up to 80 percent -- and you can increase that even more by utilizing blue, which fosters the idea of personalization and communication between a company and customers.  

GE General Electric Memorable Logo Design

Timeless

A brand isn’t what you determine it to be - it’s how your consumers perceive your company. While some logo designs miss the mark and rebranding is always an option, creating a classic logo design that stands the test of time is in your favor - especially because 70 percent of brand managers place emphasis on cultivating a regular audience.

 

Chanel Logo - Timeless Logo Design

Versatile

In the age of social media and mobile devices, a versatile logo design is imperative. Email open rates on phones have increased by 180 percent and 71 percent of consumers are more likely to purchase from a brand they follow on social media. What’s more? Ninety percent of consumers expect a consistent experience on every platform, meaning that all of your mediums need to be clearly branded.

Unfortunately, not all logo designs lend themselves to content marketing, email campaigns, and small mobile phone screens. Enter: the responsive logo design - the approach to design that evolves the logo to fit every screen size and marketing medium.

To incorporate a versatile design, create a catchy symbol that will transition anywhere. A responsive logo gives you more flexibility in your creations while ensuring that consumers always recognize your products.

Airbnb Logo Website Cosistency

On-Brand

Did you know it only takes 10 seconds to form a first impression of a brand? This means you truly have one shot to describe your company’s mission in a single image.

Before your designers even attempt a logo design, do some research first. Learn about your demographic and determine your overarching goal. All of these items will inform your branding, ensuring you create something appropriate and on-brand with your message, products, and services.

23andMe On-Brand Logo Design

5 Ways A Well-Designed Logo Can Boost Your Business

Increases Brand Recognition

Companies that are consistently presented see three to four times more brand visibility -- and the more people see your business, the more likely they will remember you when shopping and actually purchase your product.

Proper branding allows companies to hold a strong presence across all digital platforms, and a dependable visual identity can result in a revenue increase of up to 23 percent, too.

SoulCycle Branding Instagram Social Media Website

Gives Social Media Structure

It’s easy to dismiss social media marketing, but nearly 59 percent of consumers interact with brands on social media one to three times each day. What’s more? Visual content is 40 times more likely to be shared on social media.

But producing the right kind of imagery is key. The good news is that your logo design creates the perfect framework for your social media strategy. Use your brand style guide to create a signature color palette for your social network feeds -- which studies say make a marketing message 40 percent more effective -- and incorporate your versatile logo design throughout various images.

Harry's Branding Social Media Content Logo Instagram

Improves Email Marketing

Email marketing is 40 times more effective at securing new customers than Facebook and Twitter and has the highest conversion rate. With proper branding, you can capitalize on those click-throughs to grow your business.

Email marketing reinforces your brand identity while allowing consumers to engage with the company -- something they desire to do when they consent to receive emails. And branding itself is more than just a logo -- it is the way in which consumers view your brand. Your banner images, fonts sizes, styles, and colors, and calls to action should all reflect what you present on your website design, print designs, and social media channels. This will help increase conversions while promoting the overall brand.

Forever21 Logo Design Brand Identity Email Marketing

Betters User Experience

Successful branding should increase customer loyalty and awareness while minimizing confusion. Studies overwhelming show that a consistent brand experience across all channels increases the likelihood that consumers will interact with it.

What’s more? Sixty percent of consumers have more positive feelings about a brand after consuming branded content from it -- and since user experience is all about cultivating positive feelings associated with your business, it seems like a strong brand is a major win for UX.

 

Pampers Website Branding Demographic Content Marketing

Facilitates Partnerships and Collaborations

Designing a strong logo and well-defined brand allows you to place parameters around your customers wants and needs. By maintaining this structure, you can better determine professional partnerships that will breed successful campaigns.

When you’re looking for other businesses to collaborate with, industry and location don’t matter as much as your demographic. If your brands both aim for the same people with the same interests, a collaboration will likely prove fruitful.

Red Bull Stratos Commercial Brand Partnership

5 Logo Design Tips To Create The Perfect Brand Identity

Research First

Before you design a single graphic for your logo, conduct research. Listen to what your consumers want, the fonts that resonate with them, the colors that inspire them. Then learn about your industry - the tactics of successful competitors are great guidelines for a new (or rebranding) business to follow. 

Your research will also influence the type of logo you implement, including shape and style. For example, if you anticipate branding a mobile app, an identifiable symbol will benefit your business more than a bold, creative font because it will be easily adaptable. By taking the time to gather information first, you’ll guarantee a more successful branding down the road.

Wholesome Logo Design Research

Find A Design Team

Finding the ideal team to create your brand identity, including logo, is no easy feat. Should you utilize in-house designers or find a branding agency? How can you ensure they capture the vision and demographic you worked so hard to determine?

First thing’s first - define your budget. There are pros and cons to outsourcing a design project, but they can be pricier. Conversely, by investing in an agency, you’ll be privy to plenty of expertise, a structured process, and be released of the energy    

 

NBA Logo Design

Create A Process

Creating the perfect logo requires innovation and a solid process. This lends structure and order to an otherwise artistic process.

Whether you’re using in-house designers or a design agency, be sure to outline a timeline for each part of the process, such as mood boards, design concepts, and sketches. After all, you can’t just coast along with no due dates and unlimited revisions. At some point, you’ll have to make decisions and move the project along.

To achieve this, meet with your team, determine your point of contact, finesse your company goals and decide on each deliverable you want to see and every step the designers need to take to refine the branding -- such as pen-and-paper drawings and constructing vectors. Then, stick to that schedule! This will ensure that every box is checked, resulting in a custom logo design that builds your brand and boosts your bottom line.

Logo Design Branding

Ensure It’s Versatile

Seventy-five percent of consumers expect a consistent brand experience on every platform - and the brands that can’t deliver in the digital age lose customers. 

In order to achieve that seamless experience and cohesive brand identity, companies need to create a logo design that can transition to any marketing collateral or screen size at the drop of a hat. One tip is to create a responsive logo. Mobile apps, products and even social media posts can be subtly branded with the iconic swoosh, negating the need for the word “Nike.”

Brands can also create a logo design that adapts to a variety of color schemes. This opens the door to potential partnerships and marketing campaigns without limiting media and imagery. DesignRush’s own identity does this, showcasing the versatile logo design in different gradient hues across the website. This allows DesignRush to foster an identity without committing all future creations to one color scheme.

Responsive Logo Design Versatile Nike DesignRush

Brand Everything

Once you have your logo design finalized, there’s only one thing left to do - brand everything with it! This will make your products, promotions and information officially your, clear to consumers and will facilitate better brand recognition.  

Just remember, branding isn’t just about the clean logo you just created - it’s also the fonts, colors and overarching visuals that your company evokes. Those design elements can cement your brand identity without slapping your company name and logo on every surface you see.

 

Glossier Branding Social Media Instagram Website