It takes about 50 milliseconds for a user to make a first impression on your web design — this goes for mobile design as well. You don’t have very much time to make an impact on your audience. Hence, one thing you need to stay away from is a cluttered interface. Clutter and chaos lead to confusion, dissatisfaction and irritation.
A decluttered interface leads to increased functionality and ease-of-use. This means fewer complaints, more downloads and happier customers. Your app can experience increased usability too with a few simple techniques — shortening and simplifying copy, removing unnecessary imagery and graphics, keeping the design elements simple and keeping in mind the singular goal and purpose of the app apparent at all times.